If you want a career in marketing, sales or even business management, there is one type of communication that is now impossible to ignore – social media.
Or you may be considering studying for a Diploma in Social Media Marketing just because you are fascinated by this phenomenon. And it is worthy of study, because it has grown rapidly, infiltrated all aspects of daily life and supports information sharing on a previously unimaginable scale.
But the term “social” is misleading, as a Diploma in Social Media Marketing will provide you with transferrable skills you can use in many career choices in the future. And here’s why.
In 2016, worldwide there were 2.34 billion people using social networks. To say that it’s making the world a smaller place is an understatement. The way it has revolutionised idea sharing, engagement, product placement and global communications is unprecedented.
And of course the business community is responding accordingly. Bigger brands spend millions on social media campaigns. Every credible company in the UK needs to be monitoring conversations connected to their sector, and using social media to promote their products.
Social media is the fluid and conversational element of the internet – the place where increasing numbers of British people go to research, shop – and talk. According to the Office for National Statistics, over 82% of UK adults (41.8m) used the internet daily or almost daily in 2016. 70% of adults access the internet from mobile technology.
The chances are that a lot of this activity is checking social media. By a sizeable margin, the biggest player is Facebook. Have you noticed how other major players are always changing and developing new features to compete with Facebook? The latest is adding a “story” facility, which was already a feature on Instagram and Snapchat, meaning Facebook followed the trend.
Video and image sharing is not only making people’s lives an open book, it is storing up popular culture and chronicling history. Just another reason why social media is a serious topic of study, not just a way to pass a few enjoyable hours chatting!
Because social media is a digital communications platform, what better way to study for a diploma in this topic than using a live online interactive course?
It’s one of a range of valuable digital marketing courses offered by the Adams Academy for highly affordable fees. With flexible and enjoyable learning, it can connect you to the right career path or simply help you explore a subject of interest to you.